LMC SpotlightDec 22, 20222 minWhy Audience Research is Key to Brand IdentityWhen it comes to creating your brand identity, one of your first steps should be to research your target audience. What is your target...
LMC SpotlightDec 9, 20222 minColor Theory: Primary ColorsColor has a powerful effect on the mind. Each shade elicits a specific reaction, feeling, or emotion. Therefore, it is so important to...