When it comes to creating your brand identity, one of your first steps should be to research your target audience. What is your target...

Color has a powerful effect on the mind. Each shade elicits a specific reaction, feeling, or emotion. Therefore, it is so important to...

Our first step in the process is something we call brandstorming. It's what it sounds like.

The biggest branding and marketing themes we've seen for 2020 are related to flexibility, authenticity, and visibility.