LMC SpotlightDec 22, 20222 minWhy Audience Research is Key to Brand IdentityWhen it comes to creating your brand identity, one of your first steps should be to research your target audience. What is your target...
LMC SpotlightDec 9, 20222 minColor Theory: Primary ColorsColor has a powerful effect on the mind. Each shade elicits a specific reaction, feeling, or emotion. Therefore, it is so important to...
LMC SpotlightMar 15, 20201 minBrandstorming Our first step in the process is something we call brandstorming. It's what it sounds like.
LMC SpotlightMar 15, 20202 minBranding + Marketing Themes for 2020The biggest branding and marketing themes we've seen for 2020 are related to flexibility, authenticity, and visibility.