Blog | LMC Spotlight

Gamify Your Resolutions

Why write and keep track of your resolutions with boring paper and pen when you can turn it into a game! TikTok creator @erinljones95...

Why Audience Research is Key to Brand Identity

When it comes to creating your brand identity, one of your first steps should be to research your target audience. What is your target...

LinkedIn Industry Options Update

How long ago did you set up your company's LinkedIn profile? LinkedIn used to only offer a few industries that companies could use on...

Color Theory: Primary Colors

Color has a powerful effect on the mind. Each shade elicits a specific reaction, feeling, or emotion. Therefore, it is so important to...

How Businesses Can Succeed on LinkedIn

Let's talk about LinkedIn’s algorithm. It’s a very different situation from Facebook, Instagram, and TikTok because while those other...

Photoshop 101: Ghosting a Photo

In this installment of Photoshop 101, we teach you how to add a ghost into any photo! Our designer, Samantha, created this fun tutorial...

Brandstorming

Our first step in the process is something we call brandstorming. It's what it sounds like.

Branding + Marketing Themes for 2020

The biggest branding and marketing themes we've seen for 2020 are related to flexibility, authenticity, and visibility.

Yep, We're Calling It: Social Media is Here to Stay

Social media strategy should reflect your desire to connect with your clients, end users, and/or potential clients.